10 Essential Videos for Realtors to Dominate the Market in 2025

In a real estate market where attention is the most valuable currency, static photos are no longer enough to make a listing stand out. Research consistently shows that listings featuring video content receive over 400% more inquiries than those without. The challenge has always been the time, cost, and technical skill required to produce high-quality videos.

This guide provides a complete blueprint for creating the 10 most effective videos for realtors. It’s designed to help you attract more clients, build a powerful personal brand, and showcase properties in a way that truly connects with buyers. We move beyond generic advice to give you actionable strategies you can implement immediately.

You will find a detailed breakdown for each video type, including:

• Specific examples and short, ready-to-use scripts.
• Ideal formats, lengths, and the best platforms for sharing.
• Sample calls-to-action (CTAs) to convert viewers into leads.

Furthermore, we will show you how to produce these professional-grade videos effortlessly. Using AgentPulse, you can transform your existing listing photos into dynamic video content in just a few minutes, bypassing the need for expensive film shoots or complicated editing software. This list is your practical, step-by-step resource for leveraging video to generate real results and set your business apart in the coming year. Let’s dive in.

1. Property Walkthroughs & Virtual Tours

Property walkthroughs and virtual tours are foundational videos for realtors looking to provide an immersive and detailed view of a listing. These videos guide potential buyers through a property room by room, highlighting its layout, key features, and overall feel, all from the comfort of their own home. This approach saves time for both agents and buyers by filtering out casual browsers from serious prospects.

This video format is a non-negotiable for any modern listing. It caters to out-of-town buyers, busy professionals, and those who prefer to prescreen properties digitally before committing to an in-person visit. The goal is to create a digital open house that’s available 24/7.

How to Create an Effective Property Tour

• Follow a Logical Path: Start at the front door and move through the home as a visitor would. A natural flow from the entryway to the living areas, kitchen, bedrooms, and finally the outdoor space makes the tour easy to follow.
• Highlight Key Features: Use text overlays or brief pauses to draw attention to unique selling points like a renovated kitchen, smart home technology, or custom-built shelving.
• Keep it Steady: Use a gimbal or tripod to avoid shaky footage. Smooth, stable video gives a more professional and pleasant viewing experience.
• Add a Personal Touch: You can either narrate the tour with a voiceover or appear on camera to introduce the property. This builds trust and connects you directly with the viewer.

AgentPulse Pro-Tip

To create a polished virtual tour in AgentPulse, use our "Modern Listing" template. It provides clean transitions and elegant text overlays perfect for showcasing property details. We recommend using upbeat, ambient background music to set a welcoming tone. For optimal quality, export your video in 1080p with a 16:9 aspect ratio, which is ideal for platforms like YouTube and your website. For more in-depth strategies, explore our complete guide on creating compelling real estate video walkthroughs.

2. Neighborhood Guides & Area Tours

Neighborhood guides and area tours are powerful videos for realtors that go beyond the property lines to sell a lifestyle. These videos showcase a community's unique character, highlighting local amenities, schools, parks, and restaurants. By positioning yourself as the local expert, you help potential buyers envision their life in the neighborhood, a crucial factor in their decision-making process.

This type of content builds incredible value and trust. It answers the unasked questions buyers have about a location, such as "Where can I grab coffee?" or "What are the schools like?" These videos serve as evergreen content that attracts leads long after a specific property has sold, establishing you as the go-to agent for that area.

How to Create an Effective Neighborhood Tour

• Show, Don't Just Tell: Combine smooth driving or walking footage with shots of key locations like popular cafes, parks, and shopping districts. Let the visuals tell the story of the community's vibe.
• Feature Local Voices: Interview a local business owner or a happy resident to add authenticity. A short testimonial about why they love the area can be incredibly persuasive.
• Provide Practical Data: Use text overlays to display useful information like school ratings, walk scores, or proximity to major commuter routes. This adds tangible value to the visual tour.
• Create a Series: Don't try to cover an entire city in one video. Focus on one neighborhood at a time to create a content series that you can promote over several weeks or months.

AgentPulse Pro-Tip

Use the "Community Spotlight" template in AgentPulse to structure your neighborhood tour. It includes dynamic title cards and lower thirds perfect for introducing local spots and sharing key facts. We suggest using energetic, optimistic background music to reflect a vibrant community spirit. For social media sharing, export a vertical 9:16 version for Instagram Reels and TikTok, and a standard 16:9 version for YouTube and your website. Find more ideas for neighborhood-focused content in our guide on social media content for realtors.

3. Client Testimonials & Success Stories

Client testimonials are powerful videos for realtors that build trust and social proof. These videos feature satisfied clients sharing their authentic experiences, from the initial meeting to the final closing. Hearing directly from a happy homeowner is often more persuasive than any traditional marketing message, as it provides a genuine, relatable endorsement of your services.

This video format is essential for converting prospects who are on the fence. It addresses a potential client's biggest concerns by showcasing your ability to deliver results and provide a positive experience. Whether it's a first-time homebuyer praising your guidance or a luxury client commending your negotiation skills, these stories bring your professional value to life.

How to Create an Effective Testimonial Video

• Ask Guiding Questions: Instead of asking "Did you like working with me?", ask specific questions like, "What was the biggest challenge you faced, and how did I help you overcome it?" This elicits more detailed and compelling answers.
• Capture Authentic Emotion: The goal is to capture genuine gratitude and excitement. Film shortly after closing when emotions are high, and create a relaxed, conversational environment.
• Keep it Concise: Aim for a video length of 60 to 90 seconds. Edit down the interview to highlight the most impactful moments and create a punchy, shareable story.
• Always Get a Release: Before you start filming, ensure you have a signed video release form from your clients that gives you permission to use their footage in your marketing.

AgentPulse Pro-Tip

Use our "Client Story" template in AgentPulse to structure your testimonial videos professionally. This template includes animated lower thirds to introduce your client and highlight key quotes. We suggest using inspiring, gentle background music to complement their story. For social media, export in a 1:1 or 4:5 aspect ratio, and for your website or YouTube, use the standard 16:9. For more tips on production, read our guide on how to make effective real estate videos.

4. Home Staging & Interior Design Tips

Home staging and interior design tip videos are powerful educational tools that position you as a market expert. These videos for realtors offer practical advice to sellers on how to prepare their homes for sale, maximizing buyer appeal and potential property value. This content provides immediate value to current clients while also attracting future prospects who are researching the selling process.

This video format is perfect for building your brand and establishing authority. By sharing expertise on decluttering, furniture arrangement, and neutral color palettes, you create evergreen content that serves your audience long before they’re ready to transact. These videos showcase your commitment to achieving the best possible outcome for your clients.

How to Create Effective Staging Tip Videos

• Focus on Before-and-Afters: The most compelling way to demonstrate the power of staging is with a split-screen or sequential reveal showing the transformation. This visual proof is highly persuasive and shareable.
• Provide Actionable, Bite-Sized Tips: Break down complex topics into simple, quick videos. Create short clips on topics like "3 Common Staging Mistakes to Avoid" or "How to Stage Your Kitchen for Under $100."
• Offer Budget-Friendly Solutions: Include specific product recommendations and links to affordable decor items. Providing budget breakdowns for different rooms makes your advice accessible to a wider audience.
• Film in Real Client Homes: Using actual listings (with permission) adds a layer of authenticity and doubles as a subtle promotion for the property. It shows your advice in a real-world context.

AgentPulse Pro-Tip

Use our "Quick Tips" template in AgentPulse to create dynamic, engaging staging videos. This template is designed for short-form content with bold text overlays perfect for highlighting key takeaways. We recommend choosing an energetic, optimistic background track. For social media, export in a 9:16 vertical aspect ratio to maximize screen space on platforms like Instagram Reels and TikTok.

5. Market Analysis & Real Estate Trends

Market analysis videos are powerful videos for realtors who want to position themselves as authoritative market experts. These videos break down complex data like local price trends, inventory levels, and investment opportunities into digestible insights. By providing this valuable information, you attract serious buyers, sellers, and investors who are looking for a knowledgeable guide to navigate the market.

This video format is essential for building credibility and trust. It demonstrates that you understand the forces shaping the local real estate landscape, helping clients make informed decisions whether they are buying, selling, or investing. A well-researched market update can become a cornerstone of your content strategy, providing immense value beyond a single listing.

How to Create an Effective Market Analysis Video

• Use Clear Data Visualizations: Turn raw numbers into compelling visuals. Use simple charts, graphs, and infographics to illustrate key points like median home prices, days on market, and sale-to-list price ratios.
• Cite Credible Sources: Build trust by referencing reliable data from sources like the Multiple Listing Service (MLS), the National Association of Realtors (NAR), or local census data.
• Translate Data into Advice: Don't just present numbers; explain what they mean for your audience. For example, explain how low inventory levels create a seller's market and what that means for potential sellers.
• Keep it Simple: Avoid industry jargon. Explain concepts like "absorption rate" or "months of inventory" in simple terms that a first-time homebuyer can easily understand.

AgentPulse Pro-Tip

To create a data-driven market report in AgentPulse, use our "Data Snapshot" template. It includes animated charts and dynamic text overlays that make your statistics engaging. We recommend using focused, instrumental background music to maintain a professional and informative tone. For optimal clarity on social media and your blog, export in 1080p with a 16:9 aspect ratio. For deeper insights, read our guide on using real estate data to build authority.

6. Buyer Education & Homebuying Process Guides

Buyer education guides are some of the most powerful videos for realtors aiming to build lasting authority and trust. These videos break down the complex homebuying journey into digestible steps, covering everything from securing financing and understanding inspections to avoiding common pitfalls. By offering genuine value upfront, you attract and nurture qualified leads, positioning yourself as an indispensable guide.

This content strategy is perfect for attracting first-time homebuyers who are actively seeking information online. It establishes you as a knowledgeable and helpful expert long before they are ready to transact, making you their first choice when they decide to hire an agent.

How to Create an Effective Buyer Education Series

• Break it Down: Create a series of short videos, each focused on one specific topic (e.g., "Understanding Your Credit Score," "What Happens During Closing?"). This makes the information less overwhelming and easier to find.
• Collaborate with Experts: Feature interviews with loan officers, home inspectors, or real estate attorneys. This adds credibility and provides viewers with a well-rounded perspective.
• Address Emotional Concerns: Buying a home is stressful. Create content that acknowledges and addresses common fears and anxieties, not just the logistical steps.
• Include Clear Calls to Action: End each video by encouraging viewers to download a related checklist, subscribe for the next video in the series, or schedule a no-obligation consultation to discuss their specific needs.

AgentPulse Pro-Tip

Use the "Educational Explainer" template in AgentPulse to structure your buyer guides. This template supports on-screen text, bullet points, and picture-in-picture formats, which are ideal for presenting complex information clearly. We recommend using calm, reassuring background music to create a trustworthy atmosphere. For social media, export short clips as 9:16 vertical videos, while the full-length guides should be 16:9 for YouTube and your website. Learn more about nurturing leads with video content in our guide to real estate marketing funnels.

7. Behind-the-Scenes Agent Day-in-the-Life

Day-in-the-life content is one of the most powerful videos for realtors aiming to build a personal brand and foster genuine connections. These documentary-style videos give clients an authentic peek into your daily grind, from morning coffee and client meetings to prepping for open houses and negotiating deals. This humanizes your business, showing the hard work and dedication behind every transaction.

This format is perfect for platforms like Instagram Stories, TikTok, and YouTube, where personality-driven content thrives. It allows you to build a community and establish yourself as a relatable, trustworthy expert. By showing both the glamorous and the mundane aspects of the job, you create an authentic narrative that resonates far more than a simple sales pitch.

How to Create an Effective Day-in-the-Life Video

• Plan Your Narrative: Outline the key moments of your day you want to capture. Think about creating a story arc, such as the journey of preparing a home for a showing and the final result.
• Show, Don't Just Tell: Instead of saying you work hard, show yourself preparing market analyses, staging a property, or taking late-night calls. Visual proof is more impactful.
• Protect Client Privacy: Always get consent before featuring clients or their private information. You can blur faces or film from angles that don't reveal sensitive details.
• Be Authentic: Don't be afraid to show the less-than-perfect moments. Spilling coffee or dealing with a scheduling mishap makes you more relatable and human.

AgentPulse Pro-Tip

Use our "Story Vibe" template in AgentPulse to easily stitch together short clips from your day. Its quick cuts and modern text overlays are perfect for a dynamic, engaging feel. We recommend adding trending, upbeat background music to keep the energy high. For Instagram Reels or TikTok, export in a 9:16 vertical aspect ratio to maximize screen space on mobile devices.

8. Home Inspection & Due diligence Explainers

Home inspection explainer videos are crucial educational videos for realtors designed to demystify one of the most stressful parts of the home-buying process. These videos explain what a home inspection covers, common issues found, and how to interpret the results, empowering buyers with confidence and managing their expectations. By providing this information upfront, you build trust and position yourself as a knowledgeable guide.

This video format is essential for educating first-time homebuyers and reassuring nervous clients. It breaks down complex topics like electrical systems, plumbing, and structural integrity into digestible content, reducing anxiety and preventing deals from falling apart over minor, fixable issues. The goal is to create a resource that clients can refer back to throughout their journey.

How to Create an Effective Explainer Video

• Partner with a Pro: Collaborate with a licensed home inspector to lend credibility and expertise to your video. Filming them during a real (with permission) inspection provides authentic B-roll footage.
• Visualize Complex Concepts: Use graphics, diagrams, and text overlays to explain technical systems like HVAC or roofing. Visual aids make abstract information much easier for buyers to understand.
• Differentiate Minor vs. Major Issues: Clearly explain the difference between normal wear and tear and serious red flags. Provide rough cost estimates for common repairs to give viewers context.
• Provide Actionable Resources: Create a downloadable home inspection checklist or a guide to common issues and offer it as a free resource to capture leads.

AgentPulse Pro-Tip

Use the AgentPulse "Educational Explainer" template to structure your home inspection video. This template includes placeholders for expert interviews, animated diagrams, and clear text callouts. We recommend using neutral, informative background music to maintain a serious yet helpful tone. For sharing on social media and in emails, export in 1080p with a 16:9 aspect ratio for maximum compatibility. Check out our guide on using video for client education for more ideas.

9. Investment Property Analysis & Investor Tips

Investment analysis videos are powerful videos for realtors who want to attract a high-value client segment: real estate investors. These videos go beyond aesthetics, focusing on the financial viability of a property. They break down complex metrics like cash flow, cap rate, and return on investment (ROI), positioning you as a knowledgeable advisor, not just an agent.

This video format is essential for building authority and trust with serious investors. It demonstrates your expertise in market trends, financial analysis, and identifying lucrative opportunities. By providing tangible data and strategic insights, you cater directly to clients who make decisions based on numbers and long-term value.

How to Create an Effective Investor Video

• Focus on the Numbers: Use screen recordings of spreadsheets or financial calculators to walk viewers through the math. Clearly explain how you arrive at figures like net operating income and potential cash-on-cash return.
• Analyze a Specific Deal: Instead of speaking in hypotheticals, analyze a real (or realistic) local investment opportunity. This makes the content immediately practical and relevant to your target market.
• Explain Key Metrics Simply: Define investment terms clearly. Many new investors are eager to learn, and simplifying concepts like cap rates will make your content more accessible and valuable.
• Show, Don't Just Tell: Include clips or photos of the property you are analyzing. Connecting the financial data to a tangible asset helps viewers visualize the opportunity.

AgentPulse Pro-Tip

To produce a clear and authoritative analysis video, use our "Market Expert" template. It includes professional lower-thirds for displaying key metrics and split-screen layouts perfect for showing a spreadsheet alongside your presentation. We suggest using subtle, focused background music to maintain a serious, educational tone. For maximum clarity on screen-recorded numbers, export your video in 1080p with a 16:9 aspect ratio, which works perfectly for YouTube and LinkedIn.

10. Quick Real Estate Tips & Hacks (Short-Form Series)

Quick real estate tips and hacks are bite-sized videos for realtors designed for maximum impact and shareability. These 15-60 second clips provide actionable advice on topics like negotiation tactics, home-selling hacks, or common buyer mistakes. They position you as a knowledgeable expert while tapping into the viral nature of short-form content platforms.

This format is essential for building brand awareness and reaching a broad audience on platforms like TikTok, Instagram Reels, and YouTube Shorts. By consistently delivering value in an easily digestible format, you can attract new followers, nurture potential leads, and stay top-of-mind with your sphere of influence. The goal is to become the go-to resource for real estate knowledge in your market.

How to Create an Effective Tips & Hacks Series

• Hook Viewers Immediately: Start with a bold statement or question in the first 1-2 seconds to stop the scroll. For example, "Three things you must do before listing your home."
• Use On-Screen Text: Many users watch videos without sound. Use clear, large text overlays to communicate your main points and enhance accessibility.
• Leverage Trending Audio: Incorporate trending songs or sounds to increase your video's visibility and reach within the platform's algorithm.
• End with a Call-to-Action: Encourage engagement by asking a question ("What's your biggest home-buying fear?") or directing viewers to your link in bio for a free guide.

AgentPulse Pro-Tip

Create a consistent look for your series using AgentPulse's "Quick Tip" template. It includes dynamic text animations and placeholder spots for your branding. We recommend filming several tips in one session (batching content) and using a high-energy, trending track from our music library. Export in 9:16 aspect ratio for perfect vertical display on mobile. For more ideas, check out our guide on creating viral real estate content.

10 Realtor Video Types Comparison

Turn Your Photos into Listings That Sell with AgentPulse

Throughout this guide, we've explored a comprehensive playbook of ten powerful video ideas designed to transform your real estate marketing. From immersive property walkthroughs that feel like an in-person visit to authentic client testimonials that build instant trust, you now have a strategic roadmap. We've covered the practical details: ideal lengths, platform-specific formats, and actionable scripts to get you started immediately.

The core takeaway is clear: video is no longer a "nice-to-have" in real estate; it's the engine of modern lead generation and brand building. Mastering videos for realtors means connecting with clients on a deeper level, showcasing your expertise, and ultimately, closing more deals in a crowded market. You have the blueprint to create neighborhood guides that sell a lifestyle, not just a property, and market analysis videos that position you as the go-to expert in your area.

From Ideas to Action: The Execution Challenge

We've broken down complex topics into simple, actionable steps. You know how to create buyer education guides that empower first-time homebuyers and behind-the-scenes content that humanizes your brand. The challenge for most agents, however, isn’t a lack of ideas. It's the persistent barrier of execution.

Finding the time between showings, client calls, and paperwork to film and edit high-quality video can feel impossible. The cost of professional videographers or the steep learning curve of complex editing software often stops even the most ambitious plans in their tracks. This is the gap where great marketing intentions falter.

Your Strategic Advantage in Video Creation

This is precisely where AgentPulse was designed to make a difference. We believe that creating compelling videos for realtors shouldn't require a film degree or a massive marketing budget. Our platform is built on a simple yet revolutionary premise: you already have the most important asset you need, your professional listing photos.

Instead of starting from scratch, AgentPulse leverages the high-quality photography you've already invested in. Our intelligent, AI-powered system transforms your static images into dynamic, cinematic video presentations. Here’s how it empowers you to implement the strategies from this article:

• Property Walkthroughs: Upload your photos in sequence, and our engine will create smooth pans, zooms, and transitions that mimic a physical walkthrough, bringing the listing to life.
• Quick Tips & Market Updates: Combine stock images, text overlays, and your own photos to produce professional, informative short-form videos perfect for Instagram Reels and TikTok.
• Neighborhood Guides: Merge photos of local parks, cafes, and streetscapes with property images to create a vibrant tour that sells the entire community experience.

You can bypass the time-consuming filming process entirely for many video types. For others, you can seamlessly integrate short video clips with photo-based scenes, all within one intuitive platform. AgentPulse provides the templates, the licensed music, and the correct export settings, so you can focus on your clients, not on technical details. Your path to becoming a video-savvy agent is now shorter and more accessible than ever before. You have the knowledge and the strategy; now, you have the tool to execute it effortlessly.

Ready to stop planning and start creating? Transform your static listing photos into captivating video tours that stop the scroll and generate leads. Visit AgentPulse today and see how simple it is to produce professional videos for realtors in minutes. AgentPulse